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Wisdom that helps you win

METIS is the powerful partnership of robust machine learning and expert curation, providing the catalyst for Strategic Inspiration.

Capture top-of-mind memories, what people really think is important, through troves of unstructured text.

METIS reveals spoken and unspoken wishes

to inform decisions, evolving products and services.

Unsatisfied with just observing trends or tracking data,

METIS digs deep to find WHY?

allowing you to flip the script in your favor.

Designed for executives, METIS tells your story, revealing findings in a unique audio-visual medium.  No more reports, no more dashboards.

Instead, riveting video that actually makes big data enjoyable.

When was the last time you bought something that inspired you?

 

METIS GETS TO THE HEART OF WHAT CREATES MARKET LEADERS.  THINK OF IT AS A GIANT FOCUS GROUP THAT DISCOVERS WHAT MAKES MEMORIES, BUILDS LOYALTY, FRUSTRATES CUSTOMERS OR BRINGS THEM BACK FOR MORE. IT’S ABOUT COMPETITIVE ADVANTAGE.  ISN’T THAT INSPIRING?

MEDIA

HARVARD BUSINESS REVIEW

Big Data Surprises
Excerpt: Every hotel serves breakfast, but few give it much thought. After all, breakfast won’t win you a Michelin star. Plus, the majority of our rooms come with breakfast included, which means it does not provide significant incremental revenue. Fine dining, however, both generates revenue and burnishes a hotel’s reputation. So we invest a great deal of thought and resources in that experience – wrongly, it turns out. Metis set us straight.

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BUZZFEED

Predicting What People Want
And it’s all because of an algorithm, one that could signal a new way for customer service businesses to study their clientele: through the collection and analysis of their own words.

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  • Wisdom of Crowds (online verbatim sources)

  • Voice of the Customer  (structured customer perceptions)

  • Voice of the Employee  (structured employee perceptions)